How many times have you shared content to your social channels and just had to hope it’s ok and conveys the right message? So many businesses fall into the habit of posting sporadically with content that’s very hit and miss. Best practice though is rather than just posting and hoping for results every business needs a strategy. Especially if you want to see real results from all that hard work. Investing time in the planning and approach is key to understanding how to have the greatest impact on your audience. Our clients find the development of a social media strategy helps provide a focus for the activity and takes your content to the next level.
Target Audience Analysis and Personas
Goal and Objective Setting
Account Optimisation Suggestions
Tone of voice, imagery suggestions and social media brand guidelines
You will get a full written strategy that can be used to shape future content creation and social media activity, in order to deliver real results. From here you/your in-house team can deliver on the strategy or our social media specialists can step to work with you in bringing this to life and managing the activity. It also includes a Social Media Audit of your accounts and current activity. Lastly, we provide a one-hour follow-up session with your team to discuss the strategy and findings and answer any questions.